I spend a lot of my time writing, speaking and training small business about the benefits of business blogging. The majority of the time the question I am asked the most are regarding “time”. Where will I find the time? Is that good use of my already limited time? Will people even read a blog? And the answer is always YES!
How do I know? Well with JoanneDewberry.co.uk I am dedicated and organised. I regularly mindmap topics, spend time writing and scheduling posts for a month sometimes more and have a marketing plan for my blog. With Charlie Moo's I do none of the above and the result is a sad, lonely, neglected blog. I even posted a competition in November and had a grand total of 0 entries. In comparison over at JoanneDewberry.co.uk every post I write is shared, commented on and enjoyed even months later.
Right so the plan (EKK) is to get Mummy Moo's Blog back on track.
Mind map topics for the next few weeks – being a product based business opens up seasonal (Valentine's, Easter, Mother's Day) product plugs as well as discussions about stock changes/new products/best sellers.
Make a list of all the outstanding reviews (whoops sorry!!!)
Start writing! Create.net doesn't have a drafting facility so this will need to be old school either pen and paper or word. If I use word I'll be able to hyperlink sections ready and thus just cut and paste onto Mummy Moo's Blog.
Write posting dates in my diary – I check my diary daily but more importantly on a Sunday to know what the plan is for the week. Which means I can ensure I am aware of days I will need to upload/cut & paste the posts onto Mummy Moo's Blog.
Start entering blog carnivals and Silent Sunday etc … in order to promote my blog and encourage new traffic.
- Socially share blog posts by using interesting comments relevant to the post rather than “check out my blog”
- Make sure I don't schedule posts on the same days as JoanneDewberry.co.uk so I have enough time and energy to share and promote.
All of the above are highly achievable and will make a dramatic difference to my blog and ultimately sales on the website. – the only thing that will stop me from reaching my goal will be motivation. I have to harness now the motivation, drive and ambition that keeps JoanneDewberry.co.uk ticking over like a well oiled machine.
Wish me luck!